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In a week I start a half-year sabbatical, my first since and a real privilege for which I will be eternally grateful to my school. December 24, by Peter Gow.

Light is vanquishing darkness in our hemisphere. I was raised […] December 15, by Peter Gow. The younger generation has grown and moved on, but their mother—a teacher and counselor, author of a book on grief—lives in town, a few blocks from the school.

December 13, by Peter Gow. At least one school stated that […] December 7, by Peter Gow. Luckily, we have been given multiple lists of these […] December 5, by Peter Gow.

December 1, by Peter Gow. Ah, the season has rolled around again. November 18, by Peter Gow. October 7, by Peter Gow. The challenge for the school embarking on innovative practice is to communicate clearly and concisely what it is they are doing that sets them—and that will set their students—apart from the crowd.

October 1, by Peter Gow. Does the first part of this headline sound familiar? How many similar headlines have you read, or had tweeted to you?

I see about a dozen a day, sometimes bouncing around my PLNosphere like an asteroid field. I admit that sometimes I bite—usually when the number is […] September 27, by Peter Gow.

A while back I heard an interview with British rocker and cheesemaker! At one point in a discussion about cars, the host asked what kind of car Alex […] September 1, by Peter Gow.

Few positions in a school seem to be quite as clear in the purpose as college guidance, and to […] August 29, by Peter Gow.

Briefly: For a while it has been on my mind that independent schools here and there are up to some pretty exciting things and that for various reasons this information tends to remain within our sector of the education world.

Earlier this summer I put pen to […] The other day I heard a teacher wonder whether it was okay to ask students in a digital classroom—that is, a classroom in which every kid is packing a laptop—to keep notes in a paper notebook.

August 22, by Peter Gow. August 18, by Peter Gow. August 15, by Peter Gow. August 8, by Peter Gow. Southside was innovative! July 26, by Peter Gow.

July 24, by Peter Gow. July 18, by Peter Gow. In the last week or so there has been some startling and potentially tragic news on the accreditation front at the university level.

No fewer than three institutions, with nearly , students, have been notified that they are at immediate risk of losing their accreditation.

The public […] Informed consent: This is not a post about school bullying. Since the economy started sputtering four years ago I have noted a particularly interesting trend.

With businesses shedding jobs, prospects for college graduates looking generally dimmer than a decade ago, and a housing bubble largely inflated by the banking system pretty clearly at the bottom of our […] July 8, by Peter Gow.

If there is a consistent subtext to much of my thinking here, it is that amid all the fervor of change and development taking place in independent schools, we as educators must never lose sight to the human, personal scale on which our every action is taken […] July 5, by Peter Gow.

Having just passed one of the more enjoyable Fourth of Julys in recent memory, with degree fireworks—and I am a sucker for fireworks—and some fine reunions with summer neighbors, I got to thinking what it is that makes this holiday so special for me.

Sure, there are […] June 28, by Peter Gow. June 24, by Peter Gow. I spent some really hot days in the middle of the past week in Baltimore, Charm City, home to a number of independent schools and apparently a whole lot of cooks specializing in crab in various forms—and in making diners very, very happy.

It was also the […] June 21, by Peter Gow. A year has ended, my last kid has graduated from our school, and I have finished up an exciting project that NAIS should be rolling out at some point soon.

Better still from my point of view, I […] April 10, by Peter Gow. In the competitive marketplace of schools—where independent schools, religious schools, and a panoply of charter schools compete with traditional public schools for the attention of savvy parents—any point of differentiation can be a critical element of brand.

Maintaining a strong, positive brand presence is especially important for […] I […] March 31, by Peter Gow.

Well, Thursday at pm EDT has come and gone. As I write this a bit more than half the news is […] March 19, by Peter Gow.

Sometimes, to me at least, it feels as though the thinking I do about schools and education proceeds in a parallel universe relative to the real world issues relating to kids and schools—and not just the independent school universe—that catch my attention and often enough distract and […] Great teaching, we know, teaches students lessons about […] March 3, by Peter Gow.

This afternoon I attended the annual meeting of the Independent Curriculum Group, and for a pretty mellow group of educators we got ourselves kind of stirred up, in a good way.

Based on protocols developed at Project Zero and elsewhere in the s, these exercises today—amid all the cries including those heard here […] February 4, by Peter Gow.

January 19, by Peter Gow. December 28, by Peter Gow. Global — Interdisciplinary — Green — Technology-mediated — Multicultural — Design-thinkingWhat do these have in common?

Some are older, comfortably familiar, while others […] December 25, by Peter Gow. Since September 11 of those events are […] December 19, by Peter Gow.

Despite its location in prime Snow […] December 10, by Peter Gow. Since I was a kid reading the Rover Boys […] December 2, by Peter Gow. You see, there was, and in fact […] November 10, by Peter Gow.

It seems I can hardly get through a day lately without doing being innovative. Just this morning I tried putting the handle of the pan on the left instead of the right when I was boiling water for tea, and in a related discovery a few days […] October 13, by Peter Gow.

I recap the entire list below the body of this post. Being Green Most schools have gotten this message and are beginning to live it.

But […] Shortening your horizon on strategic thinking In the […] October 12, by Peter Gow. Strategic professional development learning If you are planning to move […] October 11, by Peter Gow.

October 10, by Peter Gow. October 8, by Peter Gow. Social media—in the classroom If you are still blocking such […] Social media—for advancement You may disapprove of Twitter, or as […] October 6, by Peter Gow.

Smart assessment of student learning Each student is different, and […] October 5, by Peter Gow. Collaborative learning and related issue project design Kids work in […] October 4, by Peter Gow.

Design Thinking. People keep talking about this, but […] October 3, by Peter Gow. I keep yammering away in favor of innovation, mission-driven strategic development, and a bunch of other things, all in the interest of urging schools to pull up their socks and get ready for the new times that are upon us.

Here, […] October 2, by Peter Gow. I guess it should be easy to create the perfect school. All you need is a great team of set designers and builders, and a call to central casting.

Better toss in a hefty line of credit at Brooks Brothers and L. Because lots of people […] September 28, by Peter Gow.

I ended my previous post by asking how we can truly engage all students. Ninety years ago Eugene Randolph Smith, founder of my school and a leading figure in the Progressive […] September 25, by Peter Gow.

One of the challenges of 21st-century education is that educators have failed to put together a set of standardized assessments that assess all of the kinds of things that we believe are essential to success as a learner in our time.

September 17, by Peter Gow. He got a huge round of applause, and he generated buzz that lasted for hours, at […] September 13, by Peter Gow.

September 8, by Peter Gow. This was the outcome of a Twtpoll I posted on Twitter, naturally a couple of weeks back. If you are blogging about one specific topic then you will definitely want to include that in some way in your blog name.

Try not to get hung-up on just one word though. If you are planning to create a personal blog where you discuss a variety of topics then I recommend using your name, or some variation of it, since your blog is all about you.

For example, I own the blog scottchow. You can also add your middle name or middle initial if you find your name is already taken.

Contact me and I will help you personally for free! Once you have some blog name ideas you will need to choose a domain extension.

It is also important to note that for the purposes of a blog domain you cannot have any spaces between words. Note: You cannot use any spaces or punctuation other than dashes in a domain name.

This might sound hard or technical, but the steps below will walk you right through and make the process easy. To get your blog up and running you need two things: blog hosting and blogging software.

The good news is that these typically come packaged together. A blog host is a company that stores all of the files for your blog and delivers them to the user when they type in your blog name.

You must have a blog host in order to have a blog. You also need to have the software to build your blog. In this guide I will be showing you how to build a blog using the WordPress blogging software, because it is the most popular, customizable, and easiest to use.

The blog host I recommend, and the one I show you how to use in this guide, is BlueHost. I personally use BlueHost and I recommend them for all new bloggers because:.

Disclosure: BlueHost compensates The Blog Starter when you purchase through this link , so my services are free of charge to you!

In fact, if you have any trouble at all setting up a blog with this tutorial, just contact me and I will do it for you free!

Once you do that you will be taken to an installation helper. Now your blog software WordPress will be installed.

Having trouble installing your blog? Get help here. If you are not already logged-in from the previous step, go to Bluehost.

You can then login using your domain name and the password you set in the previous step. Once you log-in you will be taken to your BlueHost Portal.

Once you login you will be in the WordPress administrator area. This is where you can make any changes you want to your blog. Everyone has a different idea of how they want their blog to look.

One of the great things about a WordPress blog is that you can change your entire layout and design with just a few clicks.

What is a blog theme? Themes control the entire design of your blog. You will see several themes are already installed on your blog: Twenty Seventeen, Twenty Sixteen, etc.

These are well-designed, clean-looking themes that can work for just about any type of blog. Unless you have a very specific design in mind for your blog, I suggest you use one of these themes to start with.

You have changed the entire design of your blog with just one click! This is the theme search screen. There are thousands of themes to choose from.

You can change your entire design at anytime simply by activating a new theme. To see your new theme in action, go to your blog and take a look!

Changing your theme is the simplest way to customize your blog, but there are lots of other customizations you can do. Check out my full post on customizing your blog for an in-depth step-by-step guide.

You can also watch the video at the end of this guide to see me completely customize a blog from scratch. You will see there is already a post there.

You are now on the post editor screen. Enter the title of your post in the top box and then begin writing your post in the lower box. You can make adjustments to the picture size on the next screen.

Static Content: Each blog should contain a few necessary pages explicitly designed to provide the visitor with the tools they need.

These are mainly top-level pages that can be accessed via a menu on your blog. You can take a look at the top of this page to see how I have these pages included in the header menu.

See this detailed guide to customizing your blog menus if you need help. These required static pages are typically found in the footer of a blog.

They should, at the very least, be visible and accessible from the home page. Again, look at the bottom of this page to see how this looks in practice.

There are other static pages you can choose to include depending on what suits your blog and business.

Common static page examples are an advertising page to solicit paid advertisements, a donations page, a resource page to direct visitors to your favorite links within your field, and a page for submitting ideas and content.

Dynamic Content: Your dynamic content is your blog and the most important content you have to offer.

This is where you, as the creator, will infuse the blog with your brand of informative blog posts that supply your audience with knowledgeable tips, facts, opinions, and stories.

This is how you engage your visitors and keep them coming back for more. Your blog posts should be regularly submitted at specific intervals.

Waiting months to create a post will never build a following. Posting weekly and driving traffic to these posts will help build your brand.

How to write a great blog post Each blog post should be lengthy, informative, and engaging. But there are a few elements that each and every blog post should endeavor to include.

Define the Blog Post: Create an alluring post title that stimulates curiosity and encourages clicks. Use the first paragraph of your post to clearly define the topic of your article and provide a possible hook to keep the reader reading.

But readers will begin to skim if the content contains lengthy paragraphs a mile long, and readers will pop out faster than they came in.

Readers enjoy tidbits. Engage The Reader: At the end of each blog post, a common tactic used to engage readers is posing a meaningful question to your audience and asking them to reply in the comments.

This simple measure can increase engagement tenfold. Original Content: Your blog posts should always be original. Never plagiarize — you will eventually be called out on it and could even face consequences.

Your content should come from your heart, your brain, your knowledge base, and your experience. You can get topic ideas from others in your field, but make sure the content comes from you.

Original Photos: While it is easy to include stock images from free image sites, it is even better to include your own photos and graphic work.

Another idea is to take free images and manipulate them with a free photo editor. Edit Your Work: Make sure your blog posts are sufficiently edited.

Nothing says unprofessional like several typographical and grammatical errors. If you need a few refresher courses in grammar, consider using a writing application.

Step 5: Promote your blog Creating a well-designed blog and writing great content is just the start. In order to get readers for your blog you will need spend some time promoting it, especially when you first start.

Click on the strategies below for more info. For more tips on promoting your blog make sure to check out my in-depth guide to blog promotion.

Create a Facebook page, Twitter account, Pinterest account, and Instagram account to start. You should post each new blog post on your social media accounts, but you can also post relevant news and links to other sources that your readers may find interesting.

One of my favorite ways to get readers to my blog is to post links on my social media accounts like Facebook and Twitter.

This is great, because not only do your friends see the link, but if your friends share the link with their friends it automatically multiplies your readers.

If you have created high-quality content on your blog then social media is a great way for your blog to go viral.

Comment on Other Blogs Find other blogs in your community and engage with them. Using the comment section, introduce yourself and leave engaging and constructive comments.

Many will allow you to leave a link to your blog. After creating relationships with prominent bloggers in your community, you will find yourself within their ranks quickly.

Engage with Your Readers When your readers leave comments on social media posts or on your blog, always engage with them.

Collaborate Become enmeshed in your blogging community by collaborating with respected members of your field. Post content regularly.

Create an editorial calendar and stick to it. A good blogger posts at least once per. If you have long lapses between posts, your followers will drop off and your growth will be severely hampered.

Create an Email List. In addition to getting new readers to your blog, you will also want to make sure your current readers are coming back.

This is where email marketing plays a big role. By collecting the email addresses of your visitors with their permission of course , you can then notify them when you post something new on your blog.

This keeps people coming back to your blog, which not only gives you more readers over time, it also allows you to build a closer relationship with your visitors.

Email marketing is too big a topic to cover well here, so I created a separate guide to email marketing for those who are interested hint: every blogger who wants more readers needs to read this guide.

Submit to Search Engines You want search engines to include your blog in their search results as soon as possible.

Bing: Sign up for a Bing Webmaster account and add your blog. Submitting your blog to search engines is the first step. However, keep in mind that with a brand new blog your search engine results are going to be minimal to start with.

However, this will change over time as long as you continue to add informative and relevant content on a regular basis.

The more you add, and the more time that goes by, the better your search engine results will become. And search engine results lead to traffic and a larger audience.

There are many more factors relating to SEO, but these are the big ones that will help your blog appear in search engines sooner rather than later.

Step 6: Make money blogging Once you have put in the effort of creating great blog content and promoting your blog, making money from your blog is actually the easy part.

It could take six months to a year to start seeing a steady stream of income. Blogging takes work and dedication, but once you develop a large enough audience, there are several methods you can employ to monetize your blog.

For more information see my full guide to making money blogging here. Click on the tabs below for details on a few methods you can use.

I go into the full details of how to set up Google Adsense for your blog here. Affiliate Programs An affiliate program is a commission-based way to advertise.

Affiliate links are a great way to earn income through the use of product reviews. However, you must remember to disclose your affiliation.

Selling your own products and services directly on your blog is a great way to increase your income. As your blog grows and you begin to see a wide audience, your products and services will begin to sell themselves.

Use the sidebar of your blog to increase the visibility of what you sell using visual images and a link to your storefront page.

Ebooks, video tutorials, and e-courses are the most commonly consumed digital materials sold by bloggers. With little to no overhead and no shipping costs, you can keep the price low and inviting.

If you are extremely knowledgeable in your field, an ebook can practically write itself. Give it a try, you might surprise yourself!

Memberships Another way to monetize is by creating membership options on your blog. This allows you to offer members more exclusive content only available with a paid membership.

For example, you could offer unlimited downloads of digital goods, free consultations, a private network or forum where community members can mix and mingle, and private content available to members only.

There are many ways a blog can capitalize on popularity and traffic. Choosing the way you monetize from your blog depends on your goals and the purpose of your blog.

Those who are selling services, physical goods, and digital goods, for example, may not want to participate in affiliate programs where traffic could be lost to another site.

Take the time to explore the many ways you can make money from blogging. It will take time before you ever see your first penny. But with dedication, love, and attention, the income will spring forth.

Need more help? How do I start a blog? You can watch me build and customize a beautiful blog from scratch here:. The video above should answer a lot of questions you might have about getting your blog set up and customized, but more specific tutorials can be found on my blog page.

Here are some of the most popular tutorials from my blog:. Contact me if you have any issues at all and I will personally respond to your email.

The step-by-step guide on this site should give you everything you need to get started, but if you run into some issues, or just want some personalized advice, please do not hesitate to contact me at any time.

Blogging is my passion, and I would love to talk with you about it! Still have some unanswered questions about blogging? Below are the most common questions I get about starting a new blog.

Keep writing, keep interacting, keep engaging, and your blog is bound to become a success. What do you need to start a blog? Time, passion, and a clear goal.

Blogging is nearly a full-time operation. A successful blogger commits to posting lengthy and detailed articles at least weekly. Promoting the blog must also be done regularly across social media sites and through peer interactions.

Equally important is the passion behind your blog. To come up with great content on a regular basis your blog should revolve around a topic that you are obsessed with.

You only need to possess passion, excitement, dedication, and deeply rooted opinions. You also need a clear goal in mind.

What is the main objective of your blog? Is it to inform the public? Use clear and specific post titles. To help search engine optimization SEO , try to use concise titles to explain what your post is discussing.

Include images in your posts to draw reader attention. Using pictures related to your content will help break up large blocks of text and also keep a reader intrigued in what you have to say.

Include images per post if you can. Limit your posts to 2, words. Readers want to get the most out of their time, so try to use each word to its full advantage.

Link to other bloggers to support your ideas. Linking to other blogs will help back up your views and provide more content for your reader.

Readers will expect to receive credible information in your posts and will help you avoid plagiarizing other bloggers.

Promote your blog through social media. Create a presence for your blog through Facebook, Twitter, and Instagram to promote your new content.

Your goal is to build a large audience of readers, so use hashtags with keywords related to your blog to help move it forward.

Consider promoting your blog as building your business. Part 3 of Use Google AdSense on your site to run ads. Adsense helps place contextual ads on your blog page that helps you earn money when they receive clicks.

AdSense through Google requires an account and a sign-up, and it can be added directly to your website from there.

Link affiliates to your website to earn money per click. Recommend a product on your blog that will earn you money when people sign up using the affiliate link.

You can sign up through many companies to set an affiliate link, such as Amazon or Target that can help you earn revenue. Consider finding a business to write blogs for.

Many companies are looking for writers for their original content. Know that it takes time to build an audience and revenue. Earning money on a blog is not an overnight process.

Finding interested readers for your blog may take some time, so be patient and continue writing. The more content that you are able to crank out, the more eyes you may get on your blog.

Gow Blog Video

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Adsense helps place contextual ads on your blog page that helps you earn money when they receive clicks. AdSense through Google requires an account and a sign-up, and it can be added directly to your website from there.

Link affiliates to your website to earn money per click. Recommend a product on your blog that will earn you money when people sign up using the affiliate link.

You can sign up through many companies to set an affiliate link, such as Amazon or Target that can help you earn revenue. Consider finding a business to write blogs for.

Many companies are looking for writers for their original content. Know that it takes time to build an audience and revenue.

Earning money on a blog is not an overnight process. Finding interested readers for your blog may take some time, so be patient and continue writing.

The more content that you are able to crank out, the more eyes you may get on your blog. Yes No. Not Helpful 1 Helpful 2.

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January 18, by Peter Gow. About every 30 years or so Hollywood cooks up a horror movie titled The Thing. January 10, by Peter Gow. This is about words that can sometimes sound out of tune to the contemporary educational ear, but words that we have heard often lately in important contexts: duty, obedience, service.

When I hear these words, I tend to envision uniformed men, rigid countenances, shiny weapons. January 2, by Peter Gow. Because Not […] November 29, by Peter Gow.

November 27, by Peter Gow. Our epitaph will no doubt be that we were good people, nice people, who tried to do the right thing. Once a year we were even thankful, unless of course we were on an early morning shopping spree or being forced to work selling gadgets and gewgaws […] November 23, by Peter Gow.

November 8, by Peter Gow. In a synchronicitous link to a previous post here, St. November 6, by Peter Gow. October 30, by Peter Gow.

When I directed such an office, the bane of my existence at this […] The other night on the PubPriBridge Twitter chat we took on the topic of change in schools, and the conversation surfaced some pretty strong feelings on the point and purposes of change.

Consensus, I feel comfortable saying, lay on the side of change, Heck, yes! September 10, by Peter Gow. First published that year, The Population Bomb was a kind of pop science if you can say this about the work of a Stanford […] September 5, by Peter Gow.

The teaching profession and most of the non-profit and social service sector operate on an assumption that has seemed unassailable to me all of my life: that human beings innately and inherently love and value children above the lives of adults, above all things.

September 2, by Peter Gow. It was around Christmas of , and I was visiting a friend—in fact a girlfriend—in Florissant, the other town with which Ferguson shared its high school.

Ferguson and Florissant were then, at […] August 25, by Peter Gow. August 12, by Peter Gow. For […] In some ways my summer Twitter feed is an extension of the visits to historic sites that my antiquarian family first with my parents, later with my children has been making all of my life.

On some wall of every Colonial or 19th-century or early 20th-century house […] July 31, by Peter Gow. Over the past few years I have found myself moving in circles that involve school advancement as much as the teaching-and-learning side of the house.

Here I have been made privy to both the anxieties of independent school leaders on matters like enrollment and fiscal sustainability and […] July 21, by Peter Gow.

Note: This post originally appeared here in July of July 20, by Peter Gow. I have had some wonderful teachers in my life—a solid bunch in my public elementary school and another group in my independent junior high—high school.

July 10, by Peter Gow. June 15, by Peter Gow. For a long time after my father died two and a half years ago, I would occasionally have dreams in which he was present in the world of the dream but not present in my direct experience in the dream.

He was there, but not right there. June 11, by Peter Gow. June 6, by Peter Gow. June 1, by Peter Gow. As I try to sift out the experience of a week, sometimes I reach a point of desperation that comes out in the form of questions.

But I […] May 13, by Peter Gow. From time to time I post thoughts on issues of national policy to my blog at Education Week, which is called Independent Schools, Common Perspectives.

May 8, by Peter Gow. We keep hearing about data, and how data analysis is going to help education chart its own course toward salvation.

When the accrediting process for independent schools added a kind of data […] April 24, by Peter Gow. As I bade farewell to […] April 8, by Peter Gow.

Yesterday I found myself in a discussion with a head of school who was decrying the ways in which—in his opinion—the tradition of teacher autonomy has limited the development of new and improved practice in independent schools.

Taking the long view, I have to say that I […] March 27, by Peter Gow. For those who support the idea of whole-child education and who believe that […] March 17, by Peter Gow.

March 14, by Peter Gow. I want to believe that there are reasons to cheer on the new SAT as much as the next person, but I keep coming up with more questions than reasons to stand on my school roof and dance.

I know that David Coleman, in all sincerity, sees […] March 12, by Peter Gow. Every now and then I am overcome by guilt over my own role in this echo chamber of the blogosphere.

The other day I wrote here about outsourcing, the tendency in schools these days to hand over responsibility for a myriad of institutional tasks to third-party vendors whose efficiencies and expertise ostensibly make it easier, and maybe cheaper, for schools to let someone else do it.

In […] March 6, by Peter Gow. I remember the happy day Pop inked the contract with a food service company, in one gesture removing his most vexatious operational burden.

Pretty […] Quite possibly this should be the point of […] February 21, by Peter Gow. The weather, mercifully not snowing in Boston, at least, remains bleak and gray, the skies matching the snowbanks along the streets and sidewalks.

Some vast percentage of the Lower 48 has experienced extremes of weather in the past month or […] February 19, by Peter Gow. Today my father would have been 90, an age that I suspect he is happy never to have attained, as his final mids […] The phone rang at this morning, and she would have slept through it.

But I answered and handed it to my spouse so that she could receive the news that she could go back to sleep. School was closed. This has been a common scenario this […] February 2, by Peter Gow.

It was just across the street, so I could go there whenever I wanted. January 29, by Peter Gow. A large part of my life these days is a kind of distillation of what it has been for a while: advancing the work of independent schools.

January 9, by Peter Gow. I posted this message yesterday January 8 in several of the National Association of Independent Schools online communities.

Since these are for members only, I was encouraged to find a more public forum. So here is the message, as posted: Over the past year or so I […] January 4, by Peter Gow.

This afternoon I spent several very happy hours exploring yet another confluence of really interesting and powerful notions, the UnConference and the Google Hangout.

I just want to put it out there that one of the more educational aspects of EdCamp Home […] December 30, by Peter Gow. I found myself in an interesting conversation yesterday with a coeval—in fact, a high school classmate.

We were watching a hockey game involving our distant alma mater, the unlikeliest of fans and the unlikeliest of alumni lettermen in this sport—I the one-time manager and he the statistician.

December 22, by Peter Gow. Vast tracts of my brain are devoted to old advertising slogans, songs […] Lately I was gently and privately chided for expressing skepticism about the role of business enterprises—the people who sell us our computers, our textbooks, our desks, our apps, our standardized tests, our paper towels, and our trays of ravioli—in schools.

December 14, by Peter Gow. These are strange times for educational standards. Or are they a Trojan horse for more testing and yet further reductions […] December 8, by Peter Gow.

November 26, by Peter Gow. November 14, by Peter Gow. November 12, by Peter Gow. Yesterday I had the opportunity to speak with a faculty about retention […] November 5, by Peter Gow.

I think these matter a great deal, and that schools that understand their own missions and use them to power policy and program development.

Aligning what a school […] At some point when I was off at college, my father had an idea: Since his school was at that point pretty close to half Canadian, perhaps adding some sort of Canada-friendly event to the year would be good.

Since many students already mostly went home for […] October 27, by Peter Gow. October 23, by Peter Gow. October 22, by Peter Gow. August 1, by Peter Gow.

Just another quick update. The months of my blogging at Education Week go on; yesterday I posted my 52nd entry, which has me two-thirds of the way through the current plan.

But I miss spending time here. March 21, by Peter Gow. It was good to be all together again, with […] February 14, by Peter Gow.

February 3, by Peter Gow. January 11, by Peter Gow. Post content regularly. Create an editorial calendar and stick to it.

A good blogger posts at least once per. If you have long lapses between posts, your followers will drop off and your growth will be severely hampered.

Create an Email List. In addition to getting new readers to your blog, you will also want to make sure your current readers are coming back.

This is where email marketing plays a big role. By collecting the email addresses of your visitors with their permission of course , you can then notify them when you post something new on your blog.

This keeps people coming back to your blog, which not only gives you more readers over time, it also allows you to build a closer relationship with your visitors.

Email marketing is too big a topic to cover well here, so I created a separate guide to email marketing for those who are interested hint: every blogger who wants more readers needs to read this guide.

Submit to Search Engines You want search engines to include your blog in their search results as soon as possible. Bing: Sign up for a Bing Webmaster account and add your blog.

Submitting your blog to search engines is the first step. However, keep in mind that with a brand new blog your search engine results are going to be minimal to start with.

However, this will change over time as long as you continue to add informative and relevant content on a regular basis.

The more you add, and the more time that goes by, the better your search engine results will become. And search engine results lead to traffic and a larger audience.

There are many more factors relating to SEO, but these are the big ones that will help your blog appear in search engines sooner rather than later.

Step 6: Make money blogging Once you have put in the effort of creating great blog content and promoting your blog, making money from your blog is actually the easy part.

It could take six months to a year to start seeing a steady stream of income. Blogging takes work and dedication, but once you develop a large enough audience, there are several methods you can employ to monetize your blog.

For more information see my full guide to making money blogging here. Click on the tabs below for details on a few methods you can use.

I go into the full details of how to set up Google Adsense for your blog here. Affiliate Programs An affiliate program is a commission-based way to advertise.

Affiliate links are a great way to earn income through the use of product reviews. However, you must remember to disclose your affiliation.

Selling your own products and services directly on your blog is a great way to increase your income. As your blog grows and you begin to see a wide audience, your products and services will begin to sell themselves.

Use the sidebar of your blog to increase the visibility of what you sell using visual images and a link to your storefront page. Ebooks, video tutorials, and e-courses are the most commonly consumed digital materials sold by bloggers.

With little to no overhead and no shipping costs, you can keep the price low and inviting. If you are extremely knowledgeable in your field, an ebook can practically write itself.

Give it a try, you might surprise yourself! Memberships Another way to monetize is by creating membership options on your blog.

This allows you to offer members more exclusive content only available with a paid membership. For example, you could offer unlimited downloads of digital goods, free consultations, a private network or forum where community members can mix and mingle, and private content available to members only.

There are many ways a blog can capitalize on popularity and traffic. Choosing the way you monetize from your blog depends on your goals and the purpose of your blog.

Those who are selling services, physical goods, and digital goods, for example, may not want to participate in affiliate programs where traffic could be lost to another site.

Take the time to explore the many ways you can make money from blogging. It will take time before you ever see your first penny.

But with dedication, love, and attention, the income will spring forth. Need more help? How do I start a blog? You can watch me build and customize a beautiful blog from scratch here:.

The video above should answer a lot of questions you might have about getting your blog set up and customized, but more specific tutorials can be found on my blog page.

Here are some of the most popular tutorials from my blog:. Contact me if you have any issues at all and I will personally respond to your email.

The step-by-step guide on this site should give you everything you need to get started, but if you run into some issues, or just want some personalized advice, please do not hesitate to contact me at any time.

Blogging is my passion, and I would love to talk with you about it! Still have some unanswered questions about blogging? Below are the most common questions I get about starting a new blog.

Keep writing, keep interacting, keep engaging, and your blog is bound to become a success. What do you need to start a blog?

Time, passion, and a clear goal. Blogging is nearly a full-time operation. A successful blogger commits to posting lengthy and detailed articles at least weekly.

Promoting the blog must also be done regularly across social media sites and through peer interactions.

Equally important is the passion behind your blog. To come up with great content on a regular basis your blog should revolve around a topic that you are obsessed with.

You only need to possess passion, excitement, dedication, and deeply rooted opinions. You also need a clear goal in mind.

What is the main objective of your blog? Is it to inform the public? To make money? To eventually retain paid subscribers?

With a clear final objective you can grow a blog that satisfies these goals in the long term. What should my blog be about? Answer these questions: What are you passionate about?

What do you think about daily? What topic do you annoy all of your friends, family, and co-workers with on a regular basis?

What do you find yourself dreaming about? What do you find yourself constantly researching? What do you read about? If there is a common denominator in your answers to these questions — THAT is what your blog should be about.

And once you begin to build your blog, no matter what the subject material, you will find a community of people who are interested in what you have to say.

How do I find a profitable niche for my blog? If you know the general topic for your blog, a great way of making your niche more profitable is by narrowing the niche to eliminate competition.

How do I name my blog? This can ultimately be a fun exercise. Now start putting words together, introduce new words, and keep playing around until you come up with a name you like!

What do you do if your domain name is taken? If the domain name you want is taken and the full domain name is your trademarked business name, you can assert your trademark rights and privileges and eventually get this domain handed over to you.

It is a lengthy process that will involve lawyers and hefty fees, but as long as the name is trademarked by you, you would likely win the domain name.

Trying searching for it in the browser. You may be able to buy the domain for the right price from the current owner. If the domain is parked, you may also attempt to purchase the domain.

Where is the best place to create a blog? When you sign-up with BlueHost you get a free domain name, and WordPress.

You can customize and begin blogging as soon as your account is set up. Just follow the steps in the tutorial on this page.

How much does it cost to start a blog? You can make a blog for absolutely nothing. But the best way to start your blog is through paid web hosting. These are your main costs associated with starting a successful blog.

Of course, you may incur other costs with additional services such as email marketing. As with any business, the biggest expenditure is often advertising, but this would be a cost incurred later on down the road if you choose to go that route.

Do bloggers make money? Bloggers have the ability to make a full-time income from blogging alone. Some bloggers make hundreds of thousands of dollars.

As with any business, it takes a lot of hard work and plenty of time. Many bloggers give up on their project after just a few months.

Those who make money blogging are the ones who stick with it. Bloggers are most commonly paid by advertisers. How the blogger is paid varies depending on what type of ads are used.

And there are many reasons why:. WordPress is an open-source CMS system which is completely free. If you would like to enable some basic options, or have your own domain, you will have to upgrade your account to a paid one.

How often should I blog? Blogging can be casual if your goal is solely for personal pleasure. While frequency is important, it should not come at the expense of quality.

Not every blog post needs be 2, words, but all of your posts should be informative and of value to your audience. This is no easy feat.

As with anything else, the more you do it — the more skilled at it you become. Blogging weekly also helps improve your traffic from search engines. When you first begin blogging your latest posts will take time to show up on search engines.

As you continue to post regularly you will naturally have more blog posts showing up in the search results, which means more traffic to your blog.

Why do blogs fail? Almost any blog has the potential to become a success, yet most blogs fail. And there are many reasons why. Here are the most common reasons why a blog fails:.

Hi, Scott! I think this just might be what I was looking for. No tweeting, no Facebook, none of that…. But, I know many people that do.

I think they can help get my blog out into the public. A couple of questions — will the basic set up allow for comments? I am excited and want to be sure I can control some things before I get rolling….

Yes, comments are turned-on by default. You have full control over the comments on your blog. For example, you can have comments automatically approved, or you can choose to manually approve only those that you want.

Of course, you can also turn-off comments completely if you prefer. Hi Scott, Thank you. This is very informative. Can you please help me with narrowing down a name and topics please?

Sure, just send me a message through my contact page with more details on the topics you are interested in. Scott thanks, the tutorial was most helpful.

It took me a while but I got there in the end. Good stuff. I used the format you show as it seemed good for me. Thank you so much for this!

Your guide is so thorough that I am working on getting my blog up and running! Quick question: How do you create an email with your domain name?

Thank you for your help! Here is a step-by-step guide to creating a custom email address for your blog. Hi Scott. Thank you so much for this info.

Do you have any recommendations on how to figure out my niche? The best niche for you is something you have an active interest in.

Travel, fashion, fitness, and food are all popular topics. Once you figure out what sounds most interesting to you, your job as a blogger is to provide your unique perspective and experience with that topic.

For more detailed info check out this post on finding your niche. Your tutorial was so helpful and you are so easy to follow and you have a very good speaking voice.

Thank you so much for taking the time to have this website, you tube and making yourself available for questions. Hi Scott Thank you very much for taking the time to do this.

A blog sounds perfect for your situation. People enjoy learning about things from someone who is actually doing it, not some armchair expert.

Yes, there are a lot of fitness blogs already, but that is only because there are also a ton of people who want to read great fitness and health content!

Should one create a website first?